New Product Launches is the Key Strategy Adopted by Leading Market Players to Bolster Growth in the Global 3D Printing Medical Devices Market

In 2014, the global 3D printing medical devices market was dominated by Stratasys Ltd. (Israel & U.S.) and 3D Systems Corporation (U.S.). These two companies accounted for a combined market share of ~57.0% of the global 3D printing medical devices market in 2014. Stratasys Ltd. held the leadership position in the global 3D printing medical devices market due to its well established distribution network and broad product portfolio. Stratasys’s portfolio includes a vast range of 3D printer series, comprising the idea series, design series, production series, and dental series; materials; and solutions. Its 3D printing solutions include rapid prototyping models, additive manufacturing devices, and consulting and advanced material solutions. Over the past three years, the company adopted the strategies of new product launches; distribution agreements, partnerships, and collaborations; and acquisitions to maintain its leadership position in the global 3D printing medical devices market.

 

3D Systems Corporation (U.S.) held the second position in the 3D printing medical devices market in 2014. The company has a wide geographical presence across the Americas, Europe, the Middle East, Africa, and Asia-Pacific. Its robust product portfolio includes 3D printing solutions for surgical planning, simulation, training, and printing patient-specific medical and dental devices. The company pursues strategies such as new product launches, product enhancements, acquisitions, and agreements and collaborations to uphold its leading position in the global 3D printing medical devices market.

In the 3D printing medical devices market, leading players are adopting the strategies of new product launches; product portfolio enhancements; geographic expansions; agreements, partnerships, and collaborations, and mergers and acquisitions, in order to increase their market shares. Market players adopted these strategies to access new technologies, develop novel products, expand their product portfolios and distribution networks, and enter into growing markets. Leading players are also focusing on increasing their market visibility and strengthening their research and development capacities to develop innovative 3D printing products. In addition to the top market players, companies such as EnvisionTEC GmbH (Germany), EOS GmbH Electro Optical Systems (Germany), Renishaw plc (U.K.), Materialise NV (Belgium), 3T RPD, Ltd. (U.K.), Arcam AB (Sweden), Concept Laser GmbH (Germany), and Prodways (France) are primarily focuses on launching new 3D printers, materials, and software to widen their product offerings in the market.